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Overview

  • Currently based in Brazil.
  • I work at the intersection of  Design, Product, and Strategy.
  • Companies I have collaborated with include Nubank, Pinterest, PicPay, Samsung, Natura &Co, Nestlé, Grupo Globo, Meta, Itaú, Saint-Gobain, GSK, Klabin, Iconic, Novo Nordisk, Sonae Sierra Brasil, and more.
  • 12+ years of experience:
    • across industries building products, and new businesses;
    • on the consultancy and company sides;
    • including IC, leader, and mentor roles.
  • I helped companies solve challenges like:
    • Defining a product, service, business, or strategy to fit clients/customers and business needs and aspirations.
    • Building customer-driven competitive advantages.
    • Developing internal competencies and processes for better products and more effective collaboration.
  • The central subjects of my experience and background are strategy, business modeling, design, product management, behavioral sciences, and complexity.

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Work samples

we can talk about
  • Nubank's payment co-pilot
    In the hands of 80+ million customers.
    I was the Research Lead in a multi-discipline squad. I worked closely with Design, Product, and Marketing team members to define the Product vision, its Experience, and how to reach the target audience.
  • Pinterest Design's ways of working
    I was the leader of a small, global, and senior Design team. We teamed up with Pinterest's Design Leadership and dozens of its team members to redefine how the team (+150 designers) works and collaborates.
  • PicPay Invest's experience
    In the hands of 30+ million customers.
    I was the leader of a small and senior Design team. We teamed up with PicPay Invest's Leadership to rethink and evolve their product's experience and strategy. This involved user research, prototyping, concept testing, and product vision definition.
  • Coepiphany
    A one-person company ⎯ I create and run everything ⎯ connecting startups and production companies with high-caliber video professionals.
  • Other projects we can discuss
    • Creating Nubank's personal finance assistant
    • Designing Samsung's platform for architects and interior designers
    • Defining new services, vision, and business model for Nova Escola - Brazil's most prominent educational magazine
    • Improving Natura &Co's employee experience
    • Adapting Samsung's washing machine design for the Brazilian market
    • Helping GSK nudge adults to vaccinate
    • Brand strategy for Iconic’s multiple brand portfolio

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Roles

chronologically

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Teaching

chronologically

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Education

by relevance

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Additional information

  • Peers and leaders have consistently given positive feedback about:
    • Outlining the underlying and overarching principles behind a problem and developing valid courses of action.
    • Being able to navigate diverse industries (fintech, cosmetics, media, social media, education, and more), products (app, web, and physical), services (product–service ecosystem, behavioral nudging, in-store experience, etc.), and customer profiles (B2C, B2B, internal/employees)
    • Collaborating with people from multiple backgrounds (design, strategy, business, marketing, sales, customer support, engineering, etc.) and diverse levels (junior to C-level).
    • Uncovering customer needs, pain points, and market opportunities to create better, more relevant products.
    • Mentoring.

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