Max Yogoro

Products and businesses built for how people actually behave.

Strategy, Design, Research, and Applied Behavioral Science for companies and studios.

Independent creator.

Educator and speaker.

Working internationally from Brazil.

Collaborating

Samsung
UX Strategy for the future of (undisclosed topic).
Global / 2026
Livelo
Applied behavioral sciences to design new products and user experiences.
Brazil / 2026
YouTube
Research and strategy for new creator and audience features.
Latin America & US / 2026
Bentley Systems
Product vision, design, and user research to shape the future of key products.
Europe & US / 2025
Google
Exploratory research across five countries to guide new product development.
Global / 2024
GSK
Applied behavioral science to the adult vaccination experience.
Brazil / 2024
Pinterest
Rethinking how all +150 designers collaborate.
US / 2022 → 2023
Itaú
Research and design for the future of physical payment experiences.
Brazil / 2024
Pogust Goodhead
Leading end-to-end mobile app design.
UK / 2024
PicPay
Product vision and strategy for investment products.
Brazil / 2023
Nestlé
Strategy definition for new product development.
Brazil / 2023
Nubank
Identifying product opportunities for shared financial lives.
Brazil / 2022
Nubank
Moonshot initiative for holistic financial guidance.
Brazil / 2021 → 2022
Nubank
Research and design for their payment assistant.
Brazil / 2020 → 2022
Other collaborations include:
Natura &Co, Grupo Globo, Meta, Saint-Gobain, Klabin, Iconic, Novo Nordisk, Bancolombia, and more.