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🎥 Stories

I love videomaking - especially the kind of content we find on YouTube.
I make videos using my life as raw material - no biographical purpose.
Check my YouTube channel (and have fun, and 🙏 consider subscribing).
Nov 2023
4 Razões para ouvir rap
Nov 2022
Onde ir em São Francisco
Nov 2022
Presente
Sep 2022
Só precisa de uma coisa
Aug 2022
Você quer saber também
Sep 2021
Os convidados não sabiam que era um casamento

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🎙️ Interviewing

Years ago, I recorded candid conversations with people who excel at what they do about building businesses, communities, creative outputs, and more.

This was before the podcast boom in Brazil, and my videomaking skills were low. The interviewees' generosity and expertise were a reward in itself, and I remember with gratitude the feedback from people impacted by these conversations.

It was called o tal negócio.
Oct 2018
Ana Holanda [Vida Simples]

Ana Holanda, editor-in-chie at Vida Simples magazine, writer, teacher and ambassador for The School of Life in Brazil, has a real chat about writing from the inside out, depth in everyday life, finding ourselves and more.

May 2018
Santiago Fossatti [Kaszek Ventures]

Santiago Fossatti, partner at Kaszek Ventures, talks about about good teams, challenges startups face, focus and more.

Mar 2018
Ana Fontes [RME]

Ana Fontes, founder of Rede Mulher Empreendedora and winner of many awards, talks for real about creating something much bigger, dealing with other people opinions, and sincere and effective entrepreneurship.

Feb 2018
Andre Penha [QuintoAndar]

André Penha, QuintoAndar founder and CTO, talks about creating services and experiences that matter, going against consensus and the hard side of making a startup work.

Apr 2018
Peter Kronstrøm [CIFS]

Peter Kronstrøm, Head of the Copenhagen Institute for Futures Studies in Latin America, talks for real about how organizations and professionals can handle the  future plurality, the importance of imagination training and how to act in the present.

Mar 2018
Leo Rapini

Leo Rapini, who supports creatives and artists in their professional career, talks about integrating our personal, artistic and professional facets, how to unleash creativity and how to find your own voice.

Dec 2017
Heloísa Neves [WeFab]

Heloisa Neves, Brazilian leading expert on the maker movement and its connection with the corporate universe, talks about materializing ideas, maker entrepreneurship, colorful rooms and post-its, good blogs and more.

Nov 2017
Rafael Marchesano [parte 2]

[Part 2] Real talk about startup, corporate venture, why just a good product is not enough, how to be a much better entrepreneur and more. :)

Nov 2017
Rafael Marchesano [parte 1]

[Part 2] Real talk about startup, corporate venture, why just a good product is not enough, how to be a much better entrepreneur and more. :)

Nov 2017
Mari Marcílio [Pluvi.on]

Real talk about purpose, entrepreneurship, being a maker, being a woman in the tech ecossystem, a good book and more. :)

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✍️ Articles

Written between 2015.06 and 2016.09.
Customer service: From toasters to friends [Max Yogoro]
Jun 2017
Customer service: From toasters to friends
Robotized humans and humanized bots
Driving innovation [2/2]: new initiatives [Max Yogoro]
Apr 2017
Driving innovation [2/2]: new initiatives
The need for improvement and transformation is continuous and while the alternatives are almost infinite, energy, time, and resources are not
Driving innovation [1/2]: a portfolio perspective [Max Yogoro]
Mar 2017
Driving innovation [1/2]: a portfolio perspective
These organizations gradually perceive that designing and redesigning their offerings and themselves paves the way into continuous [dynamic] competitive advantage.
What matters for the Design Practice [Max Yogoro]
Jan 2017
What matters for the Design Practice
Design jobs are not Design Practice
The pursuit of great design [2/2]: Designing [Max Yogoro]
Sep 2016
The pursuit of great design [2/2]: Designing
Being ‘strategic’ is not necessarily about going broad and abstract.
The pursuit of great design [1/2]: Design Principles [Max Yogoro]
Sep 2016
The pursuit of great design [1/2]: Design Principles
‍Designing products, services, strategies, and organizations is a process of choosing. Good design comes out of good choices. Choosing wisely, therefore, is a core issue.
Design as martial art [Max Yogoro]
Sep 2016
Design as martial art
As a practitioner of both, martial arts and design, I perceived throughout the years how my practice in one has positively influenced my practice of the other and I hope to give you some insights derived from this congruence.
Customer Experience, an obvious post [Max Yogoro]
Aug 2016
Customer Experience, an obvious post
‍Forget the definitions, don’t google it nor open any book. What is Customer Experience? Let’s take it in simple terms.
When you [think you] have freedom [Max Yogoro]
Dec 2015
When you [think you] have freedom
Why black pearls are more expensive than the white ones
Making the incomprehensible comprehensible [Max Yogoro]
Jul 2015
Making the incomprehensible comprehensible
A deeper view on metaphors
The illusion of having good [or bad] ideas [Max Yogoro]
Jul 2015
The illusion of having good [or bad] ideas
and how cognitive biases influence us
The uncomfortable path [Max Yogoro]
Jun 2015
The uncomfortable path
How happiness and innovation are linked
Social implications and values on product design [Max Yogoro]
Jun 2015
Social implications and values on product design
Dotty was a proposition for the design contest ‘Say it with Glass’ by Verallia[part of Saint-Gobain group]… looking for product innovation.

See more