I work at the intersection of Design, Product, and Strategy.
Companies I have collaborated with include Nubank, Pinterest, PicPay, Samsung, Natura &Co, Nestlé, Grupo Globo, Meta, Itaú, Saint-Gobain, GSK, Klabin, Iconic, Novo Nordisk, Sonae Sierra Brasil, and more.
12+ years of experience:
across industries building products, and new businesses;
on the consultancy and company sides;
including IC, leader, and mentor roles.
I helped companies solve challenges like:
Defining a product, service, business, or strategy to fit clients/customers and business needs and aspirations.
Building customer-driven competitive advantages.
Developing internal competencies and processes for better products and more effective collaboration.
The central subjects of my experience and background are strategy, business modeling, design, product management, behavioral sciences, and complexity.
I was the Research Lead in a multi-discipline squad. I worked closely with Design, Product, and Marketing team members to define the Product vision, its Experience, and how to reach the target audience.
I was the leader of a small, global, and senior Design team. We teamed up with Pinterest's Design Leadership and dozens of its team members to redefine how the team (+150 designers) works and collaborates.
I was the leader of a small and senior Design team. We teamed up with PicPay Invest's Leadership to rethink and evolve their product's experience and strategy. This involved user research, prototyping, concept testing, and product vision definition.
Other projects we can discuss
Creating Nubank's personal finance assistant
Designing Samsung's platform for architects and interior designers
Defining new services, vision, and business model for Nova Escola - Brazil's most prominent educational magazine
Improving Natura &Co's employee experience
Adapting Samsung's washing machine design for the Brazilian market
Helping GSK nudge adults to vaccinate
Brand strategy for Iconic’s multiple brand portfolio
Peers and leaders have consistently given positive feedback about:
Outlining the underlying and overarching principles behind a problem and developing valid courses of action.
Being able to navigate diverse industries (fintech, cosmetics, media, social media, education, and more), products (app, web, and physical), services (product–service ecosystem, behavioral nudging, in-store experience, etc.), and customer profiles (B2C, B2B, internal/employees)
Collaborating with people from multiple backgrounds (design, strategy, business, marketing, sales, customer support, engineering, etc.) and diverse levels (junior to C-level).
Uncovering customer needs, pain points, and market opportunities to create better, more relevant products.
