Being ‘strategic’ is not necessarily about going broad and abstract.

‍Designing products, services, strategies, and organizations is a process of choosing. Good design comes out of good choices. Choosing wisely, therefore, is a core issue.

As a practitioner of both, martial arts and design, I perceived throughout the years how my practice in one has positively influenced my practice of the other and I hope to give you some insights derived from this congruence.

Robotized humans and humanized bots

The need for improvement and transformation is continuous and while the alternatives are almost infinite, energy, time, and resources are not

These organizations gradually perceive that designing and redesigning their offerings and themselves paves the way into continuous [dynamic] competitive advantage.

Design jobs are not Design Practice

‍Forget the definitions, don’t google it nor open any book. What is Customer Experience? Let’s take it in simple terms.

Is creativity about to be disrupt?

Why black pearls are more expensive than the white ones

A deeper view on metaphors

and how cognitive biases influence us

How happiness and innovation are linked

Dotty was a proposition for the design contest ‘Say it with Glass’ by Verallia[part of Saint-Gobain group]… looking for product innovation.