🖋️ articles

Insights and ideas on innovation, design, and strategy.
The pursuit of great design [2/2]: Designing [Max Yogoro]
Sep 2016

The pursuit of great design [2/2]: Designing

Being ‘strategic’ is not necessarily about going broad and abstract.
The pursuit of great design [1/2]: Design Principles [Max Yogoro]
Sep 2016

The pursuit of great design [1/2]: Design Principles

‍Designing products, services, strategies, and organizations is a process of choosing. Good design comes out of good choices. Choosing wisely, therefore, is a core issue.
Design as martial art [Max Yogoro]
Sep 2016

Design as martial art

As a practitioner of both, martial arts and design, I perceived throughout the years how my practice in one has positively influenced my practice of the other and I hope to give you some insights derived from this congruence.
Customer service: From toasters to friends [Max Yogoro]
Jun 2017

Customer service: From toasters to friends

Robotized humans and humanized bots
Driving innovation [2/2]: new initiatives [Max Yogoro]
Apr 2017

Driving innovation [2/2]: new initiatives

The need for improvement and transformation is continuous and while the alternatives are almost infinite, energy, time, and resources are not
Driving innovation [1/2]: a portfolio perspective [Max Yogoro]
Mar 2017

Driving innovation [1/2]: a portfolio perspective

These organizations gradually perceive that designing and redesigning their offerings and themselves paves the way into continuous [dynamic] competitive advantage.
What matters for the Design Practice [Max Yogoro]
Jan 2017

What matters for the Design Practice

Design jobs are not Design Practice
Customer Experience, an obvious post [Max Yogoro]
Aug 2016

Customer Experience, an obvious post

‍Forget the definitions, don’t google it nor open any book. What is Customer Experience? Let’s take it in simple terms.
When you [think you] have freedom [Max Yogoro]
Dec 2015

When you [think you] have freedom

Why black pearls are more expensive than the white ones
Making the incomprehensible comprehensible [Max Yogoro]
Jul 2015

Making the incomprehensible comprehensible

A deeper view on metaphors
The illusion of having good [or bad] ideas [Max Yogoro]
Jul 2015

The illusion of having good [or bad] ideas

and how cognitive biases influence us
The uncomfortable path [Max Yogoro]
Jun 2015

The uncomfortable path

How happiness and innovation are linked
Social implications and values on product design [Max Yogoro]
Jun 2015

Social implications and values on product design

Dotty was a proposition for the design contest ‘Say it with Glass’ by Verallia[part of Saint-Gobain group]… looking for product innovation.

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